Challenging gendered language in the workplace

Language can be a tool for inclusion or a subtle (or not so subtle) weapon to disrespect or undermine. You see it all the time. 

The labelling of U.S. Vice President Kamala Harris as a "Cat Woman" is a stark reminder of the double standards that women can face in their careers. It's not even about cats – she doesn't have one. It is about judging women who do not have children as less than worthy and/or not fulfilling their "job" in life. It is then layered with the stereotype that women who don't have children have cats as substitutes.

The weight of words

Although things have improved in the last decade, gendered language can be so ingrained in our thinking that it goes unnoticed. When women in the workplace are described as "aggressive" for displaying assertiveness, it seems almost normal. Men who behave the same are "robust" or "born leaders". When a woman negotiates her salary, she can be perceived as "demanding", while a man arguing for a better package is "ambitious" or "knows his worth".

Don't weaponise language

These examples highlight a broader issue where language is not merely a means of communication, but also a reflection of societal biases that can, and do, stray into the workplace. It is using language as a weapon.

Words matter

Workplace language can reveal an underlying bias that women often have to navigate daily. These words can influence perceptions, shape reputations and ultimately affect career progression. The solution is not rocket science though.

Pause. Ask yourself this simple question: Would I use language in this way to describe a man? If the answer is no, find an alternative. If someone else uses language in this way, call it out by entering into a constructive conversation about it.

So what?

Anyway, so what if you are a "Cat Woman"? I am. I am also a dog woman, a mother, a professional woman and very woke. I dread to think what that makes me!