Client news

A&O Shearman guides Bridgepoint on financing for the acquisition of a majority stake in SAMY Alliance

A&O Shearman guides Bridgepoint on financing for the acquisition of a majority stake in SAMY Alliance
Published Date
Feb 17 2025

A&O Shearman advised Bridgepoint, one of the world’s leading quoted private asset growth investors, on the debt financing for its acquisition of a majority stake in SAMY Alliance, a Spanish-headquartered social media marketing company specializing in influencer marketing, social media management and amplified paid social campaigns.

The new investment will see Bridgepoint become SAMY Alliance’s majority shareholder, following its initial minority investment in 2023. As part of the transaction, SAMY Alliance’s existing backers, including its main shareholder Aurica Capital and other minority investors such as Inveready and Sabadell Venture Capital, will sell their shareholdings to Bridgepoint. SAMY’s founders and the rest of the management team will continue partnering with Bridgepoint during this next chapter in the business’s growth.

Since the initial investment in August 2023, Bridgepoint and SAMY Alliance have focused on laying the groundwork for sustainable growth, including identifying and advancing acquisition opportunities to accelerate future growth.

The A&O Shearman team was led in London by sponsor side leveraged finance partner Nick Hallam and senior associate Nihaal Khanna, with associate Giacomo Geronico Orlandi. The Spanish team in Madrid was led by the co-managing partner of Spain and partner Ignacio Ruiz-Camara, with senior associate Nuria Castro, and tax advice from partner Ishtar Sancho with senior associate Juan Jose Sanchez. In Luxembourg, partner Pierre Schleimer led the team with support from senior associate Zuzana Weber-Hurarova and associate Fanni Farizs.

The transaction is expected to close in the first half of the year following customary regulatory approvals. Financial terms were not disclosed.

Related capabilities